Engineer-written notes on structured data, technical SEO, AI search, and the work we do. No fluff, no listicles for their own sake — practical, code-first pieces we’d actually want to read.
Structured Data
Valid markup, Google eligibility, and an actual SERP result are three different things. Here’s where the gap usually lives, and how to close it.
Coming soon (warning)Engineering
A build-in-public teardown of our structured-data validation extension: the architecture, the tradeoffs, and what we’d change.
Coming soon (warning)AI Search
How schema gets your content cited in Google AI Overviews and ChatGPT — and what’s genuinely new versus rebranded SEO.
Coming soon (warning)New pieces land regularly. We write what we’d want to find when we hit the problem ourselves. Want a topic covered? Tell us, or see the services these notes come out of.