What we implement
JSON-LD for the markup that moves the needle: Product, Article, FAQPage, Organization, Breadcrumb, SoftwareApplication, and the rest of the schema.org vocabulary your content actually warrants.
Valid vs. eligible vs. displayed
- Valid — the JSON-LD parses and matches the schema.org spec.
- Eligible — Google’s specific requirements for that result type are met (these go beyond valid).
- Displayed — Google actually chooses to show it, which depends on quality and trust signals.
Most "my rich snippets aren’t showing" problems live in the gap between the first two. We close it.
We built the tool for this
Schema Preview is our free Chrome and Firefox extension. It inspects any page’s structured data and tells you what’s there, what’s valid, and what’s likely to break. We use it on every project. So can you, before you hire anyone.
See also
Search & structured data Technical SEO Crawlability, indexation, rendering, architecture, and Core Web Vitals — the unglamorous work that decides whether anything else in search lands. Search & structured data GEO & AEO (AI search) Getting cited in Google’s AI Overviews, ChatGPT, and Perplexity. The substrate is the structured data and entity clarity we already specialize in.